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chanel marketing strategychanel marketing strategyWhile Chanel’s digital marketing strategy is one of the most robust in its category—the company’s Instagram account boasts 45.8 million followers, the highest of any luxury brand—the company is holding on to its in-store boutique experience for dear life. And to understand why is to know Chanel’s rich history of rebellion, persistence .
chanel marketing strategychanel brand identity As a privately held company, Chanel has the luxury of independence and time. It can deprioritise sales growth and margins and maintain a laser-like focus on brand desirability. “Our products require more,” Bruno Pavlovsky, president of Chanel Fashion and Chanel SAS, told Vogue Business in October. “Today, e-commerce is a few clicks .
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